After 2015, M&M's returned to the Oscars this year. M&M's not only launched a total of eight 15-second adverts on the red carpet and at the awards ceremony, but also conducted live and social media interaction through the new pack of emojis, with the live screen releasing matching GIF to interact with the audience based on the scene and situation.
On Twitter, M&M's also provided live stream updates on the Oscars:
M&M's has the most advertising units of any food marketer and is the only food product with a customized experience, although officials have not disclosed the cost of the campaign.With such a high-profile and frequent presence at this year's Oscars, apparently, M&M's has invested heavily in its entire Oscar marketing campaign.
