Although it is still snowing in Canada, it never stop those garment brands like H&M needs to constantly release a new round of spring clothes to their customers. As one of the most massive targeted groups, Chinese people, now are living with their own lifestyle by browsing on Wechat and Weibo, purchasing via Taobao and paid with Wechat wallet and Alipay. That makes most of global brands have to follow the typical purchase way and media behaviour of Chinese customers which is not a news for most of us.
Dior, Armani, L’Oreal, BMW, just name few of them, all of these global brands are seeking the better methods for expending marketing in Chinese groups especially within recent 5 years. However, it is quite competitive marketing atmosphere in Chinese markets since there are intensively growing of local brands generating a shock for both local and international brands. Plus, with growing domestic population, media environment, media behaviour, media channel, advertising format and so on, anything about marketing and advertising in Chinese now is being localize and customized.
However, compared to target audience in Chinese domestic market, what is the difference between targeting the Chinese customers in Canada?
The answer is not that much difficult. Almost surely, for those Chinese who immigrated, they pretty much share similar media behavior such as accessing Wechat and Weibo. More and more brands like HoltRenfrew, Yorkadle, Canada Goose,ToysRus, and Mitsubish MOTORS that awaken earlier than others, has successfully caught the eyes of 78% of Chinese customers in Canada.
Ethnicity Blazer (E.B) as 10-year experiences expert on marketing and advertising, teams up with local Chinese marketing crew and qualified media technical crew of graphic design, web design and SEO; meanwhile, collaborates with Chinese domestic media partner such as Weibo and Wechat, Alipay, and the Chinese-Canadian media partner like Dealmoon, SingDao or MingBao Newspaper, social media influencers etc., E. B is willing to help you to achieve your business goal together!
