With the rapid spread of COVID-19 worldwide, the threat of a global pandemic is on the rise.In order to prevent the spread of the virus, many countries around the world have taken unprecedented emergency measures, restricting people's travel, reducing or even banning social activities, stopping production and disrupting transportation.
Last week, a number of well-known companies had temporarily "quarantined" their logos, hoping to help spread the word about preventing the spread of the virus.
On March 21, McDonald's updated its LOGO on social media to separate the familiar "golden arches" from the center and urge people to keep a social distance.
However, McDonald's move has caused some controversy because of this update. Some media reports said that some people thought it was a very interesting idea, yet sort of people felt that McDonald's should not take advantage of the epidemic for its advertising benefits. As well, One netizen said that design agencies or agencies should not turn the epidemic into an advertisement for a prize.
Well, everything has two sides. In any case, have a try to look for positive value. After McDonald's action, a number of other well-known brands joined the campaign to "quarantine" the LOGO such as Audi, Volkswagen, and Coca-Cola.
On March 24, Coca-Cola ran a huge AD in times square with a scattered LOGO urging social alienation.
The normally spaced letters of Coca-Cola are scattered on a red background with the Coca-Cola LOGO. At the bottom of the LOGO are simple words: "Staying apart is the best way to stay united."
The idea for the outdoor AD came from Coca-Cola's Argentine agency Mercardo McCann.Claudine Patel, vice President of marketing for Mucinex, said: "this is one of our most iconic advertising campaigns, and we hope this campaign will ease nerves and give people the right message where possible."
Meanwhile, under the evolving of COVID-19, most of car-makers have to cut production and cancel planned car shows.To encourage the habit of keeping your distance and staying at home, Volkswagen and Audi have adopted a worldwide campaign to stop the spread of the virus, distancing their logos and reminding consumers to "keep a social distance.
"Audi has separated the four interlocking rings in the LOGO, and the animation of the circles separated and superimposed has been prominently displayed on the official website of Audi.
In a new version of the LOGO launched last year, Volkswagen has adjusted the distance between the "V" and "W" in the circle to make more room. Compared with Audi, Volkswagen's LOGO is limited by the circle, so the two letters can only be rearranged in a closed space. One net friend joked: ‘See, the "V" is extruded and cracking a wall !.
Similarly, in particular, Volkswagen stressed that the company has stood by each other in all crises. We are confident that mankind will find new ways and solutions to overcome this crisis. But now, it's especially important that we follow many behavioral and hygiene rules, stay safe, and keep a social distance!.
Except mentioned brands, Razer also joined it. Announced a new look logo by separating the three green snakes from each other, and urge you to keep a good social distance and stay safe during the outbreak.
At last, as a professional advertising team, E.B also knows that it is a hard time for everyone right now. Surely, doing a proper ads is also the only way for us. As E.B promised, although it is tough time, that is why we wanna be a blazer!
For safety consideration, feel free to contact us by phone or email. Let’s meeting online together ! And for sure, sell your lovely products or services on proper ads platforms that E.B knows better!