Along with coming-up Chinese new year festival, Lexus mainly targeted the Chinese community through the top three Chinese popular apps such as Weibo, Wechat (carrying with an H5 landing page and mini-program), and Toutiao (the most popular Chinese newsletter app), and also running ads on Google ads and Facebook paid post. Taking the Chinese new year elements as design production with applying typical Chinese red in designed captions and patterns such as year of animal, red lantern, and lucky pattern.


Static Ads:


Digital Google Ads


 
Motifi

Designed captions and patterns such as year of animal, red lantern, and lucky pattern.


 
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Mauris rhoncus orci in imperdiet placerat ipsum dolor sit amet.

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Mauris rhoncus orci in imperdiet placerat ipsum dolor sit amet.

Lantern

Designed captions and patterns such as year of animal, red lantern, and lucky pattern.

English